Comments on: Tracking user engagement on Facebook fan pages

By: iphp

iphp — Fri, 03 Sep 2010 07:21:28 +0000

@Karel, @Ram, Thanks for your comments

@Fabian, you have to use Javascript (FBJS) to identify if a user is a fan or not a fan. You can see more details on our Facebook fan page under the Tracking tab. On your second comment you picked up the correct approach of creating segments to view both traffic separately.

@Laki, I think you are on track to get it working. Can you put your simple javascript tracking code on a simple HTML page and load it? This way you will be able to see what image is being requested from Google servers. You should be able to replicate this on your facebook page.

@Morgan, We haven’t looked into tracking “likes”. It does not look like it is going to be straightforward as this is Facebook’s own like button at the top of the page.

By: Morgan

Morgan — Thu, 02 Sep 2010 15:40:14 +0000

My google rep sent me to your blog – I love it!! We just launched this Facebook app for one of our client giveaway/promotions. I would like to specifically track how many visitors to this tab “Like” MurphyUSA and where they’re coming from. I’m not clear as to whether this click event can be tracked (I’ve heard it can’t). ?

Thanks,
Morgan

By: Ram prasad

Ram prasad — Mon, 02 Aug 2010 04:53:24 +0000

your blog is nice Good stuff! I really like Google Analytics for my site

By: Laki Politis

Laki Politis — Mon, 26 Jul 2010 18:07:05 +0000

Hey iPHP. Thank you so much for your hard work on this open source code! It’s such a huge help. I was wondering about the event Tracking option mentioned a little bit earlier. I’ve simply added queries at the end of all my links for know by using FBJS’ [image].setSrc(‘youlink?page=/default.aspx?action=’ + var’); but it doesn’t really give me what I want in GA.

Any recommendations, or even maybe an update to the open source code?

Thanks,

Laki.

By: Fabian

Fabian — Sat, 24 Jul 2010 18:29:41 +0000

Hey iphp: To answer the question to myself:
One solution would be to track pagelinks like this:
“fan/button_click”
“nonfan/button_click”

In GA I could look for “fan” and “nonfan” inside the page_link to create different segments. But, I think you have a better solution, haven’t you?

By: Fabian

Fabian — Sat, 24 Jul 2010 09:38:33 +0000

Hey iphp,
Thanks for helping. One more question: How to you separate Fans versus Non Fan activity in GA (your image shows two graphs)?

Thanks

By: karel

karel — Thu, 22 Jul 2010 08:29:27 +0000

thanks a lot for your advice and help webdigi:) good luck in your business!:)

By: iphp

iphp — Wed, 21 Jul 2010 14:49:36 +0000

@Jean-Philippe Murray, nope, you cannot check if the user is a fan or a non-fan without a click. Facebook does not allow this.

@karel, you can have links using the element a with href=, etc. But you need an onclick javascript to record this click. It can be similar to the tracking the button click above.

@Fabian, You can track outgoing links as above message to karel (similar to buttons). This works on the onclick method. To configure a funnel, its a bit tricky, you will need to have better knowledge of Google Analytics. But basically a funnel tracks visits to /landing_page, /contact_page, in a sequence. Just search for this on Google and you will get an idea of how to setup funnels.

By: Fabian

Fabian — Wed, 21 Jul 2010 11:06:12 +0000

Hey webdigi,
thanks for sharing. I got two questions:
1. How do I track outgoing links (e.g. to a product on my website)
2. How do I configure a funnel (on fb- and ga-site)?

By: karel

karel — Sun, 11 Jul 2010 07:52:31 +0000

Hello webdigi,
thank you for sharing, thanks to you everything works for me like a charm:)
About tracking user clicks – trigger java after click is allright at FB, right? So we could use google “recordOutboundLink” for tracking outgoing traffic to another sites, or am i wrong? (google.com/support/analytics/bin/answer.py?hl=en&answer=55527) thanks a lot, karel