Platforms and connected products

Modern digital products rarely operate in isolation. We help organisations connect web and mobile applications to external platforms, data sources and operational services. This can include authentication, payments, messaging, analytics, public APIs and features that allow users to communicate or share.

Webdigi has a long history of building integrations and interactive experiences for established brands. We apply that experience to current platforms with a focus on security, maintainability and a clear benefit for the product's users.

Featured platform and community work

Explore a project below to read the full case study:

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  Energizer - Facebook app

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  Social media music channel

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  Customized greeting cards

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  Social video sharing website

Platform and API integrations

We integrate products with third-party APIs and can also design secure APIs for partners, mobile applications and internal tools. Good integrations account for authentication, rate limits, errors, monitoring and changes to the external service over time.

Connected product experiences

Connections between services should feel like part of the product rather than a collection of separate tools. We plan how information moves between systems and build clear user journeys around identity, payments, notifications, content and other shared data.

Community and sharing features

Where community is important to a product, we can build profiles, activity feeds, invitations, messaging, moderation and carefully designed sharing features. The aim is to support useful interaction rather than add social functionality without a clear purpose.

Third-party services and data

We work with payment providers, analytics tools, messaging services, public-sector APIs and other specialist platforms. We select integrations around the product's needs and make sure important data flows can be observed, maintained and recovered when a dependency is unavailable.

About Webdigi & Services

We are a web development company in London. We specialise in developing bespoke web applications & unique web platforms. Over the years we have helped clients build great web applications. From time to time we publish open source tools, projects and articles like this to raise awareness and contribute back to the open source community that we rely on so much!