Energizer

Kids Take Charge Facebook Application

Energizer

With commercial and production operations in 49 countries and distribution in another 131 countries, Energizer's markets its products throughout most of the world. Energizer's Household Products Division offers consumers the broadest range of portable power solutions, anchored by the universally recognized Energizer® and Eveready® brands. The company's comprehensive product portfolio ranges from low-cost carbon zinc batteries to the world's longest lasting lithium AA and AAA primary batteries in high drain devices.

The application within Facebook lets users submit videos and interact with the application on Facebook. In partnership with a design agency we provided tracking and captured levels of user interaction within the Facebook application to measure the success and reach of the application. The tracking was based on our hugely adopted opensource tool FBGAT which currently help tracks a million facebook business page views every month on Google Analytics. The technique of integrating Google Analytics into Facebook fan pages was invented by Webdigi, which is currently open-sourced by us.

  • Social Media

Technology used

Details of the open source tool and how you can integrate Google Analytics on Facebook pages are freely available on our blog. Please contact us if you would like to enable advanced tracking or track user interaction in more detail within a Facebook application. The hosted version on our server itself tracks over a million hits a week.