PrimaryBid

PrimaryBid is a technology platform that allows everyday investors fair access to public companies raising capital. PrimaryBid does this by ensuring that retail investors transact at the same time and at the same price as institutional investors. Through their long-term agreement with London Stock Exchange, they have created the infrastructure to seamlessly connect everyday investors with public companies when it matters most.

Webdigi joined at one of the earliest stages of the startup and worked closely with the founders to develop PrimaryBid. We assessed the sector and market, then created an agile development plan suited to the product. From the outset, it was clear that the platform would handle personal information, KYC and payment processing, including bank transfers and individual investments of around £500,000. Each order book could range from £0.5m to more than £10m. We worked with the team throughout the MVP stages, continually identifying which features delivered value. As larger deals were placed, confidence in the platform and business model grew.

Alongside the responsive web platform, we built a powerful administration interface for managing deals and publishing capital raises after market hours. We also developed iOS and Android apps that sent subscribers immediate notifications about new deals. Regulatory News Service (RNS) announcements generated large spikes in traffic, which we handled using load balancers and automatic scaling.

As the product matured and the business became successful, we helped PrimaryBid recruit a CTO and transition the platform to its internal technology team. We supported the training and handover process over several months, setting the team up for its next stage of growth.